![]() “Postmodern” 14 society is still in a way part of the consumer society. The society characterized by simulation and hyperreality will be called postmodern society. He critiques social and cultural changes and their effect in man’s behavior, thoughts, and perception. Like the Frankfurt School critical theorists, Baudrillard branches out to other fields of study. Instead he emphasizes the consequences and repercussions of the progress of technology. However, Baudrillard refuses to dwell too much on the role of capitalism. ![]() And in Baudrillard’s later works, he focuses on the virtualization of reality, which is, in a sense, a commodification of efficiency. In the consumer society, everything from basic needs to the desire-for identity, social differentiation, freedom, etc.-has been commodified. Consumer society is characterized by man’s indulgence of objects, of commodities. ![]() Despite Baudrillard’s proclamation of his postmodern break, a change of focus from Marxism to pataphysics, it seems that his earlier works are connected to his later works. Linked to the consumer society is Baudrillard’s idea of the virtualization of the world. ![]()
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